EuroCucina, which was once more held in 2018 at the Salone del Mobile in Milan, is a key indicator for developments in the kitchen sector. Every two years the North Italian metropolis showcases the latest trends – and every time the previous visitor record is broken. This year more than 430,000 visitors flocked to Milan to see how kitchens are changing. This year it was clearer than ever before - the kitchen is still the heart of the home. For this very reason it is becoming less visible than it has ever been. Living room elements are used instead of classic kitchen equipment. Anything vaguely reminiscent of work disappears at the touch of a button. The kitchen as we know it is vanishing and at the same time it is more in the foreground than ever before. The kitchen is the new living room. The GRASS movement systems also profit from this development.
Every spring Milan becomes the Mecca of the furniture and interior design world. In contrast to other trade fairs, in Milan furniture is really celebrated. Not the business takes precedence, but the show, the staging, the new ideas. Every two years, when the EuroCucina is held at the Salone del Mobile, this is also true for kitchens.
Transparency and naturalness
The opulent oriental style of the last EuroCucina, the monoliths, the solid worktops, are hardly in evidence any more. "Two words summarise the central trends: Transparency and naturalness," comments Harald Klüh, Global Brand Manager at GRASS. "Glass and open structures dominate the picture. What used to be a cabinet is now a shelf. At the same time it has never been as green in Milan as it was at this year's EuroCucina." Both trends are the result of a development that has been underway for some time - the convergence of living and cooking areas.