The 132 m2 exhibition stand used at this year’s show was the biggest ever for GRASS in China. During the four days of the event, the team from GRASS Shanghai looked after 700 visitors to the stand. The full range of GRASS products was presented in displays and kitchen islands. The new Nova Pro Scala drawer system took centre stage along with the Vionaro drawer system.
For the first time, GRASS Shanghai presented an integration with WeChat. This very popular Chinese app is comparable to an all-in-one version of Facebook, WhatsApp and YouTube. Visitors were able to scan QR codes on the stand to connect with GRASS China and display all the important product information directly on their smartphones via WeChat.
This allowed 435 new followers to be gained in no time at all, who can access the entire product range of GRASS on their mobiles, receive updates on the latest developments and share the information with other users.